Starbucks Verismo Ad

UPDATE: Posted my Full Review of the Starbucks Verismo 580 Brewer

Starbucks has started their ad blitz for their new Verismo Brewer, both on TV and in print. The new Pod/Capsule driven machine offers not only coffee and espresso pods as well as milk-based pods that can help to make those Lattes that so many cafe goers want.

I saw several print ads in magazines, and the ad below on various shows. The link between the in-store experience and that at home is a big push. They did it to propel a pretty mediocre product in the Starbucks Via into a product fueled by in-store merchandising. I am pretty sure that they will do the same for Verismo, and why not?

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Newpresso U: Customize Your Espresso

The new Nespresso U is designed to fit you; customized and tailored to fit your needs. Nespresso has introduced its next generation espresso machine that brings personalized features, and features that can be customized for your tastes. With another tightly designed and compact machine to fit most kitchens in an espresso only format.

The nespresso U has several design features that make it for "U" - favorite brew size selection. I am not sure that this is a mind blowing feature, but you can get your favorite brew size whenever you need by using one of the three brew buttons - Ristretto, Espresso, and Lungo. This is up from the typical to - Espresso and Lungo. what is pretty cool though is that the Nespresso U memorizes your favorite brew size, and by simply sliding the top capsule door closed, it will brew that size. Great if you and your spouse agree, but what happens when they brew a few while you're away? "You got your Lungo in my ristretto?" On top of this, the capsule is ejected automatically after brewing into the used capsule bin (holds 11 capsules). In all, I like the features; just need to make sure my setting is the one setting it remembers; not anyone else's.

Continue reading: "Newpresso U: Customize Your Espresso"

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Nespresso Hits Capsule Recycling Target

Nespresso has hit its recycling target earlier than expected, reaching their goal of recycling 75% of the capsules it sells. The feat isn't small considering the fact that they sell millions of these things and consumers are spread out across the continent. With consumer collection points spread out over the 20 countries, they seem to have brought convenience to consumers with over 20,000 of these collection points. The plan seems to be working because even without the US participating in any form or fashion in a recycling plan, they achieved a 76+% global recycling rate in June.

"We have invested heavily to make recycling as easy as possible for our consumers to return their capsules so that the aluminum can be reused," said Guillaume Le Cunff, Nespresso's director of international marketing & sustainability.
Not recycling your Nespresso capsules? Try out the Outpresso, it ejects the coffee and makes the capsules earlier to recycle in the normal recycling stream.

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