Coffee's Win is Soda's Loss
The Atlantic has a short article that talks about coffee's popularity. Let me break it down for you.
Coffee as a category of drinks is up 50% in the last ten years, while the value of soda sold is down 40%. It's not necessarily the volume of coffee drunk, but the value…. yes, with 14-19 year olds more likely to claim to have had a coffee daily, and the fact that the coffee is espresso based, the cost of that cup adds up.
With coffee bean prices up, consumers are paying more all over the place, while also trading up from a cup o' Joe to en espresso.
ReadMore at the Atlantic
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Posted by Scott Martin at January 24, 2013 8:12 AM
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