Kona Special Reserve Propsels Nespresso Profits - Expect More
Nespresso released their super-Special Reserve blend for $2 per capsule, and subsequently sold out pretty quickly (not as quick as the Coconut Variations though). The sales of these expensive little buggers reportedly pushed revenue and profits up a noticeable amount. According to Bloomberg, this won't be the last example of super premium offers that Nespresso turns out. While I forked over my $20 for a sleeve, I was disappointed in the overall flavor of the Kona Reserve; it just wasn't for me.
Read More in: Nespresso
Share this Article with others:
Came straight to this page? Visit Single Serve Espresso for all the latest news.
Posted by Scott Martin at February 15, 2013 8:00 AM