Kona Special Reserve Propsels Nespresso Profits - Expect More
Nespresso released their super-Special Reserve blend for $2 per capsule, and subsequently sold out pretty quickly (not as quick as the Coconut Variations though). The sales of these expensive little buggers reportedly pushed revenue and profits up a noticeable amount. According to Bloomberg, this won't be the last example of super premium offers that Nespresso turns out. While I forked over my $20 for a sleeve, I was disappointed in the overall flavor of the Kona Reserve; it just wasn't for me.
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Posted by Scott Martin at February 15, 2013 8:00 AM
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