Rumor: Nespresso picking Cruz over Clooney
A few articles popped up over the weekend that Nespresso may be moving on from George Clooney and going with Penelope Cruz as their spokesperson by the end of the year when Clooney's contract expires.
Clooney has been their spokesperson for at least a half dozen years, in which time, Nespresso's popularity soared overseas. Cruz was in Nespresso's ad here in the US, late last year, which featured the new Lattissima Plus espresso and latte machine.
As Nespresso tries to deal with the onslaught of new models from competition. This includes products like Starbucks' Verismo already in market, and Green Mountain/Lavazza's Rivo espresso maker coming to market, it's time to get some market share.
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Posted by Scott Martin at March 11, 2013 7:22 AM