Nespresso CEO Talks Expansion in the US and China
The WSJ had a conversation with Nespresso's CEO Jean-Marc Duvoisin to talk about Nespresso's plans, and hurdles in the global marketplace. At a high level, Nespresso is using George Clooney in Europe as their spokesman as he supports a more mature market, while Penelope Cruz is the spokesperson in the US, where the market is just developing.
Nespresso has hit some speed bumps with competition getting around their patent fortress, and while that creates some headwinds, Duvosin is kind in his words indicating that competition is good. I think the PR spokesperson took care of that for him.
Finally, Nespresso expects that they will continue to expand in the US, and start to expand in China, noting that China will be a slow and steady expansion.
Read the whole interview at the WSJ
Read More in: Nespresso
Share this Article with others:
Came straight to this page? Visit Single Serve Espresso for all the latest news.
Posted by Scott Martin at May 22, 2013 8:13 AM