October 5, 2013

Nespresso Machines now at Target

Target and Nespresso are teaming up to increase distribution of the single serve espresso machines. Recently, the machines started showing up online and in select stores.

It appears that they are selling the Nespresso U machine online and in stores, while they offer others online. Target is offering the "Plus Milk" versions too with sidecars of the Nespresso Aeroccino to appeal to those whole want a latte experience. Others include:

Prices are the same as the Nespresso Club online store, and there is no word on capsule availability in-store. the Essenza is only $99 right now, and an additional $30 for the "Plus Milk" version - a bargain considering the Aeroccino 3 as a stand alone item is $99 at Nespresso Club right now.

What's this mean for the upscale purveyor of espresso machines? Euro chic or white trash? The $99 entry point will probably dissuade casual users. Not sure if Americans will jump at espresso only configurations or jump to the "Plus Milk" versions with the Aeroccino.

Sadly for CBTL, this must be the epilogue to their launch and miss in Target about a year and a half ago. They have since disappeared from shelves at our local Target stores, and appear to be available online only.

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Posted by Scott Martin at October 5, 2013 9:47 PM
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