Illy and Samsung Tie the Knot
Famed coffee name Illy has tied the knot with Samsung to create a symbiotic relationship that is sure to be watched for a while. The relationship is not about the machine; it's about a better or best in class retail experience. Illy is looking at an upscale retail experience, driven by a strong visual component. Samsung will help there.
Samsung on the other hand claims to want some reason to pause in their showrooms, and maybe a cup of Illy coffee can do that for them.
According to the press release, "The agreement is designed to pool the resources of both companies in order to leverage each other’s strengths and brand equities by utilizing Samsung’s legacy in technology innovation, electronic devices and multimedia content and illycaffè’s expertise in premium coffee, food and beverage retail marketing and their connections with a diverse set of artistic projects. The attention that both companies bring toward human creativity, specifically with regards to art and design, provide a common ground for the two brands."
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Posted by Scott Martin at January 27, 2014 9:58 AM