Nespresso Debuts VertuoLine Coffee/Espresso Maker
Nespresso is trying to move into the American market with a strong offering for larger coffees. The Capsule-based systems to date have been great at making espresso drinks, but with the K-Cup craze, Americans continue to seek a coffee experience with larger cups.... ranging up to carafes.
Nespresso is trying to do something about it with their new brewer, calld VertuoLine, a brewer capable of making 8-ounce cups of coffee AND espresso drinks. notice int eh picture above, the capsules are not a normal Nespresso Espresso capsule.
The Nespresso VertuoLine brewer will retail for $299, and be sold through typical Nespresso outlets, including Macy's and William Sonoma.
I would expect that while this will get them moving in the right direction, they are very far behind in the market here in the US, and are probably missing the fact that many people are brewing larger cups of coffee (My K-Cup brewer can brew travel mugs; really diluted coffee though), so there is a consumer demand there. With grocery stores being dominated by K-cups these days, the distribution channel will also be a challenge. Will Nespresso expand their sales? Sure. Will Green Mountain feel it? Maybe not so much.
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Posted by Scott Martin at February 19, 2014 7:32 AM