November 7, 2014

Nespresso Capsule Price Increase November 10

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Prices are going up for Nespresso Capsules, including the Original Line and the Vertuo Line. The price increases are being blamed on Green Coffee cost increases. For those who down a lot of their coffee the price increase will be minimal; hey if you’re already shelling out for a $200 machine and like ordering capsules mail order (for many), a nickel increase might not matter. Original Line base Grand Crus will rise to $0.70 each, while the popular Kazaar will go from $0.70 to $0.75.

What might hurt the coffee capsule giant more are the optics of the VertuoLine increase on those capsules from $0.95 each for a coffee capsule to $1.10. The move above a dollar a cup may slow demand a bit more than the fact that it is only a $0.15 hit to the wallet.

Nespresso is probably in for a busy weekend; prices increase on November 10th, and sent out an email to remind people to get their orders in ahead of the increase. Clear some room for the coming Variations doing later this month….

Not missing a beat, the fine folks over at Hi-Line coffee dropped this graphic out to their mailing list yesterday. I think it says it all.

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Posted by Scott Martin at November 7, 2014 7:59 AM
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