Starbucks has started their ad blitz for their new Verismo Brewer, both on TV and in print. The new Pod/Capsule driven machine offers not only coffee and espresso pods as well as milk-based pods that can help to make those Lattes that so many cafe goers want.
I saw several print ads in magazines, and the ad below on various shows. The link between the in-store experience and that at home is a big push. They did it to propel a pretty mediocre product in the Starbucks Via into a product fueled by in-store merchandising. I am pretty sure that they will do the same for Verismo, and why not?
A lot of readers have been asking about the size of the new Starbucks Verismo pods and how they compare to other various pods on the market. Size matters, especially when you are storing a bunch of these in the cabinet. Remember, these pods, capsules, and cups can only be used in its own machine. You can't use a Verismo in a Nespresso, nor a nespresso in a CBTL. Dolce Gusto looks big, but it won't work in a K-Cup machine. You get it…...
Starbucks Verismo vs. Nespresso, vs. K-Cup, vs Nescafe Dolce Gusto vs. CBTL
As you can see from the picture, the Verismo pod is a little bigger than a CBTL and a little smaller than a Dolce Gusto pod. It looks like the classic K-Cup has a lot more room in it for coffee and filtering. The smallest is definitely the Nespresso capsule that is packed with coffee, and doesn't need to leave room for any other type of mixing/brewing, like tea, milk or hot chocolate.
One of our readers commented that it was most like the CBTL capsule; without actually seeing it in person, I thought it was more like the Dolce Gusto….. wow, was I wrong. The CBTL and the Starbucks Verismo capsules are very similar, and the Dolce Gusto looks gargantuan in comparison. Left to right below are: K-Cup, Dolce Gusto, Starbucks Verismo, CBTL, and Nespresso Capsules.
The Starbucks Verismo arrived and we had to tear into it and take it for a test drive. Check out the First Brew Video after the jump…… The machine is made for Starbucks, and has a lot of features that one might look for in a single serve espresso machine; good sized reservoir, easy to use pods, and a way to get both espresso and milk-based drinks. It brews at 19-bar, plenty of pressure to extract flavor and oils from the ground coffee. With Starbucks' long history of espresso brewing, this should provide us with a decent shot of espresso.
Verismo is fairly compact (5.9"W x 14.9"D x 11.7"H), and can easily fit on a counter top. It comes packed with the typical overpack, but no additional packs of capsules inside. Starbucks is offering a free starter pack of 8-Latte drinks (8-espresso pods and 8-milk pods) when you buy it though the Starbucks Store.
Starbucks is launching their long awaited single serve machine called Verismo, a pod based single serve espresso machine that also offers the ability to make milk-based beverages like Lattes. The machine is a lot like a Nespresso machine in that its a well designed, small foot-print machine that handles about 10 pods per reservoir refill, and has a familiar lever on top that allows users to add new pods. The difference here is that the Verismo allows you to add a condensed milk pod to make those milk-based drinks that so many people are used to in coffee shops.
The new Sarista is a pretty interesting machine as it modularizes the coffee making experience and tries to put whole beans into a "capsule-like" coffee funnel that ties your new machine to their whole beans. It might be a pretty cool invention, giving users a quick and easy way to make everything from an espresso all the way up to a whole carafe of coffee. Pop on one of at least six "Coffee Funnels" of whole bean coffee, pick a cup size and the Sarista grinds, tamps and extracts your coffee for you. The coffee funnels twist onto the top of the Sarista machine.
The Sarista Machine will retail for a little over $300 in the Netherlands starting in early October. It's from Sara-Lee, the makers of the Senseo pod-based coffee maker. The coffee funnels will come in six varieties to start: Mellow Flow, Bright Song, Revel Rich, Decaf, Pure Explosion, and Bold Burst. The cost will be in the $6+ range, and give a cost per cup of about $0.30. No word on any US launch plans.
See the video after the jump for some views on how the machine works.
Leave it up to the Italians, mixing life on the road with an espresso maker. The new Fiat 500L will be equipped with a new on board espresso machine that includes a small spoon holder. The espresso machine was designed by Lavazza, and while I am sure it makes a road-worthy shot of espresso, one has to wonder if that's going to work while driving.
The machine has to work on ESE Pods; can you imagine trying to tamp and then extract? Even still, I think a good round at home or a travel mug might just work well too. But if you need the novelty, or have a really long commute through traffic, you can try this option out (if you buy this car in europe - it's not planed for the States), or you can check out the HandPresso Auto - the first Espresso maker for a car that I've seen.
Handpresso has a mission to get you espresso wherever you want it, and they just introduced the Handpresso Auto - a new espresso maker that not only heats the water, but creates a great looking espresso with 16 bars of pressure.
The Original Handpresso versions required a bit of pumping like you had a flat bike tire to get the pressure, and required you to have access to hot water. Two varieties allowed you to use either ground espresso or ESE Espresso pods. The New Handpresso Auto can turn out an espresso in just about 2 minutes; pretty good for a 12volt, go-nearly anywhere machine.
If you're worried about "making-while-driving", the folks at Handpresso clearly think stopping to make your espresso is a good thing. Check out their video below.
Price is $149 Euros or about $200. It will be shipping in Europe this Spring with no news on a firm US launch.
The CBTL Americano is getting a push from Bed Bath and Beyond with a feature on the front page of their circular this week. The Espresso, coffee and tea maker features high pressure brewing, a large reservoir and several selectable cup sizes. The CBTL capsule system is based on the Caffitaly platform, and offers over a dozen different varieties of drinks.
On the back of my circular, there is a coupon for $5 off a $15 dollar purchase, making the resupply of capsules a little bit easier.
Starbucks announced that they are bringing a new single serve espresso machine to the market called the Verismo. This pressure brew system offers users an easy way to get espresso based drinks at home as well as regular brewed coffee. The move is shrewd on their part, as they have moved into the K-Cup arena to take advantage of the large installed base of Keurig brewers, while also bringing out a brewing system that will deliver superior products.
The Verismo system will be sold through Starbucks stores online starting this Fall, and will come with both coffee and milk-based pods to make the various coffee house drinks that people have come to expect. howard Schultz said, "We have long believed that the biggest prize within the segment is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work for customers who desire the Starbucks® espresso experience outside of our stores."
Saw this and had to pass along - Arvid Häusser, a 23-year-old German design student at Bauhaus-Universität Weimar designed this new espresso machine prototype. It changes the design parameters of the typical espresso machine to split up the components, move the design to the wall and free up the counter space.
The Water reservoir is in the left vessel, while the pump and heater are in the right vessel. The drip tray is height adjustable. While the whole thing, exudes Dr. Frankenstein's lab, I am pretty interested in the design because I happen to like chemistry lab.
Terry Smith: do you have a refillable capsule for a Nescafe Dolce read more Mike: This prime for an air lock worked perfectly. To avoid read more SH: @Bogiesan... Have you tried calling the Customer Service line to read more Bogiesan: This capsule seems to have sold out. I've been looking read more Hennie Greeff: Where can I get hold of an operating manual for read more