February 19, 2014

Nespresso Debuts VertuoLine Coffee/Espresso Maker


Nespresso_New.jpg

Nespresso is trying to move into the American market with a strong offering for larger coffees. The Capsule-based systems to date have been great at making espresso drinks, but with the K-Cup craze, Americans continue to seek a coffee experience with larger cups.... ranging up to carafes.

Nespresso is trying to do something about it with their new brewer, calld VertuoLine, a brewer capable of making 8-ounce cups of coffee AND espresso drinks. notice int eh picture above, the capsules are not a normal Nespresso Espresso capsule.

The Nespresso VertuoLine brewer will retail for $299, and be sold through typical Nespresso outlets, including Macy's and William Sonoma.

I would expect that while this will get them moving in the right direction, they are very far behind in the market here in the US, and are probably missing the fact that many people are brewing larger cups of coffee (My K-Cup brewer can brew travel mugs; really diluted coffee though), so there is a consumer demand there. With grocery stores being dominated by K-cups these days, the distribution channel will also be a challenge. Will Nespresso expand their sales? Sure. Will Green Mountain feel it? Maybe not so much.

Scott Martin at Permalink | Comments (1) | social bookmarking

February 17, 2014

HiLine Coffee - Nespresso Compatible Capsules


HiLineCoffeeLogo.png

As the world continues to march down the pathway of single serve coffee as a go-to daily indulgence, the choices continue to expand as more and more roasters get into the format. I welcome the move, as I continue to try new coffee whenever I can get my hands on them, in addition to trying out specialty coffee and espresso from smaller roasters all over the country.

Today, I wanted to hi-light a roaster out of NYC, HiLine Coffee (sorry, had to do that). This roaster specializes in Nespresso compatible capsules and roasts up a pretty wide variety of coffee, including seasonal specialties. I love the idea of introducing specialty blends, as they keep a little excitement in the line, and interest in following the company.

I recently bought a few sleeves to try out, and Review; I'll report back in a while to let you know what I think.

Check out the HiLine Coffee blog for more information on their company and their nearly dozen blends.

Nespresso has changed their piercing system that is widely thought to prevent other capsule makers from working in their newest machines. Right now, HiLine has this statement on their website about compatibility:

"Our capsules are 100% compatible with the following Nespresso models: Citiz, Essenza, Maestria, U, Le Cube, Lattissima Plus and Pixie. Additionally, each batch of capsules is rigorously tested in all models of Nespresso machines for quality and consistency and to ensure proper operation. Please note that our capsules are currently not compatible with U machines purchased after November 1, 2013."

I think that's a pretty good list of compatible machines.

Scott Martin at Permalink | Comments (1) | social bookmarking

February 12, 2014

Nespresso De'Longhi Latissima Pro Espresso Machine

Nespresso Latissima Pro

Nespresso and De'Longhi announced a new brewer, the Latissima PRO, a higher end machine that is se tot deliver espresso and milk based drinks in home kitchens. The Latissima Plus is already a favorite, giving easy access to higher quality espresso-based drinks.

The New Latissima PRO is boasting that is will be ready to brew Ristrettos, Espressos, Lungos, Lattes and Cappuccinos. This happens through a touch screen allowing for easy use.

The sidecar milk carafe (500 ml/17 fl ounce) plugs into the machine and can steam or froth milk, while it can be detached and stored in the refrigerator. The auto-clean system cleans the milk frothed after use.

The Latissima Pro heats up and is ready in 25 seconds; it also shuts off after use automatically after a few minutes to save energy.

Press release follows…..

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Scott Martin at Permalink | Comments (1) | social bookmarking

February 5, 2014

Nespresso At Target? Sadly No.

So, we knew about seeing the Nespresso machines on the Target.com website a while ago, and asked if that meant that Target Stores Would Be Selling Nespresso Machines and Capsules? Sadly, the answer near us is, "No."

Nespresso at Target.com/Nespresso

There must have been enough customers bugging the store employees that they needed to put this sign out on the shelf that reads, "Looking for Nespresso? Choose your favorite at Target.com/Nespresso"

Scott Martin at Permalink | Comments (3) | social bookmarking

January 24, 2014

Review: Nespresso Bukeela Pure Origin from Ethiopia


Bukeela Ka Ethiopia Capsules from Nespresso

Nespresso announced their new Pure Origin Bukeela ka Ethiopia capsule this week, a low intensity capsule that is a 3 on a 12 (used to be a 10 scale before Kazaar). the flavor is "Floral and Wild".

Last year Nespresso said that they would be putting out more Lungos to compete in the US more effectively, where people want cups/mugs of coffee, versus Europe, where short espressos rule. The Bukeela is a "Lungo" which is recommended to be brewed to 4 ounces/110 ml. (See my Post on Setting Brew Volumes if you need to change your Lungo Brew size)

The Bukeela blend is made form a washed Arabica from the Sidama region, claiming to be the source of its floral notes, while the other beans are sourced from the western provinces bringing on their "wild" flavors.

Nespresso is pitching Bukeela together with the other three Pure Origin capsules making me think that the blend is making its debut with the plans that this is a permanent addition. If not, it would probably have a "Limited" or "Special" name.



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November 28, 2013

Review: Nespresso Variations Cioccorosso (Raspberry Chocolate).

cioccorossoNespressoCapsule.jpg

This year, Nespresso pulled a fast one; selling one flavor Variations capsule per country, but making three. Earlier this year, Nespresso had a vote, and the folks in the US picked Masala Chai flavored Nespresso (Full review - Masala Chai Nespresso). Not sure what you folks voted for, but I voted for Raspberry Chocolate; they called it Cioccorosso.

Our good friends north of the border in Canada voted for Cioccorosso, and luckily, Sawn, a SingleServeEspresso.com reader offered to swap some for a Chai Masala.

Nespresso Variations are layered on top of the slightly acidic Livanto base, offering a good springboard for fruity and lively notes. It doesn't hurt that I like Livanto a lot.

Tasting Notes - Cioccorosso

Nespresso's Cioccorosso capsules brew up with a pretty good nose of fresh raspberries, and keep it for a few minutes while you sip your espresso. I like to add a small amount of sugar to get the full flavor to come out. The Raspberry flavor was delicate enough to be masked by milk, so the latte that I brewed up lost some of the raspberry punch.

The chocolate flavor is more persistent and comes across as a drier, less sweet cocoa flavor that is slightly bitter like a dark chocolate. It's good, and again I think the added sugar helps it come to life. I tend to add about a 1/4 teaspoon of sugar, so we are not talking a lot here, just enough to make it come to life.

We shall see how this went over; I think it drove some excitement, and if Nespresso sees it as a success, we should see a similar program next year.

Scott Martin at Permalink | Comments (0) | social bookmarking

November 14, 2013

Review: Nespresso Variations 2013 Masala Chai Capsules

Nespresso Varaitions 2013 Masala Chai

The Nespresso Variations capsules have enjoyed a long run, shipping three different flavors in each market, and in 2013, Nespresso shook a few things up. While they are still offering three flavors, they polled Nespresso drinkers in the middle of the year, and allocated the most popular flavor in each country to that market. After thousands of votes, the US got Masala Chai.

It's worth noting that Canada got Cioccorosso - a chocolate raspberry flavor..... visit us here at SSE for more on this next week.

Just in case you wanted more variation earlier this year, Nespresso re-introduced three "favorites" into the permanent collection for people to buy any time of the year; vanilla, chocolate, and caramel.

Review and tasting notes after the jump.....

ArrowContinue reading: "Review: Nespresso Variations 2013 Masala Chai Capsules"

Scott Martin at Permalink | Comments (2) | social bookmarking

November 12, 2013

Matt Damon Joins George Clooney in Nespresso Ads

Matt Damon is reportedly getting paid $3M for his appearance in the Nespresso ads with long time spokesperson George Clooney. The ads run outside the US, where the brand is better known and is able to talk more to the brand exclusivity, featuring the espresso drink.

In the US, the Penelope Cruz ads run, where the brand is still trying to position itself as a coffee shop alternative featuring the milk-based Latte.

Below is the George and Matt ad…..


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November 11, 2013

Nespresso Variations 2013: Masala Chai in US Available Now

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This past summer, Nespresso had users vote on one of three flavors for this year's Nespresso Variations flavor, and the US picked Masala Chai as their favorite flavor for the 2013 Variations introduction (choices in the vote were Cioccorosso, a raspberry chocolate flavor, Liminto, a lemon mint, and Masala Chai). That special Variations flavor is now available in the Nespresso Club store online.

Nespresso added the Masala Chai flavor for the US, and is now available today for shipment; they ship in two business days. These typically go fast, so jump on it.

The Masala Chai spices sit atop the Livanto base to give it a lively flavor profile; we ordered ours here at Single Serve Espresso and we'll write up our review after it arrives.

Order yours at Nespresso Club

Scott Martin at Permalink | Comments (0) | social bookmarking

October 17, 2013

Nespresso and Illy: Recycle at Retail

Nespresso and Illy announced that they are working with retailers to recycle your spent espresso capsules; bring spent expresso capsules into stores from the Nespresso machine or the lilt iperEspresso machines, and recycle them with TerraCycle. Currently Sur La Table stores nationwide offer the service.

The capsules will be sent to TerraCycle, where the coffee will be composted, and the packaging will be recycled into other items.

In addition to the retail recycling option, Nespresso consumers can send their used capsules directly to TerraCycle by joining the Nespresso Brigade on www.terracycle.com.

Illy consumers can recycle directly through illy by using the pre-paid return shipping label provided to them when their capsule orders are shipped out.

So, if you're a total green, you probably won't have one of these machines, it you are sorta green, this might help.

In the "Sorta Green" camp, I use the Outpresso to compost my spend Nespresso coffee, and then recycle the capsules in the municipal stream.

Full press release below:

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Scott Martin at Permalink | Comments (0) | social bookmarking

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