November 12, 2013
Matt Damon is reportedly getting paid $3M for his appearance in the Nespresso ads with long time spokesperson George Clooney. The ads run outside the US, where the brand is better known and is able to talk more to the brand exclusivity, featuring the espresso drink.
In the US, the Penelope Cruz ads run, where the brand is still trying to position itself as a coffee shop alternative featuring the milk-based Latte.
Below is the George and Matt ad…..
Read More in: Advertising | Nespresso
November 11, 2013
This past summer, Nespresso had users vote on one of three flavors for this year's Nespresso Variations flavor, and the US picked Masala Chai as their favorite flavor for the 2013 Variations introduction (choices in the vote were Cioccorosso, a raspberry chocolate flavor, Liminto, a lemon mint, and Masala Chai). That special Variations flavor is now available in the Nespresso Club store online.
Nespresso added the Masala Chai flavor for the US, and is now available today for shipment; they ship in two business days. These typically go fast, so jump on it.
The Masala Chai spices sit atop the Livanto base to give it a lively flavor profile; we ordered ours here at Single Serve Espresso and we'll write up our review after it arrives.
Order yours at Nespresso Club
Read More in: Nespresso
October 17, 2013
Nespresso and Illy announced that they are working with retailers to recycle your spent espresso capsules; bring spent expresso capsules into stores from the Nespresso machine or the lilt iperEspresso machines, and recycle them with TerraCycle. Currently Sur La Table stores nationwide offer the service.
The capsules will be sent to TerraCycle, where the coffee will be composted, and the packaging will be recycled into other items.
In addition to the retail recycling option, Nespresso consumers can send their used capsules directly to TerraCycle by joining the Nespresso Brigade on www.terracycle.com.
Illy consumers can recycle directly through illy by using the pre-paid return shipping label provided to them when their capsule orders are shipped out.
So, if you're a total green, you probably won't have one of these machines, it you are sorta green, this might help.
In the "Sorta Green" camp, I use the Outpresso to compost my spend Nespresso coffee, and then recycle the capsules in the municipal stream.
Full press release below:
Continue reading: "Nespresso and Illy: Recycle at Retail"
Read More in: General News | Nespresso
October 14, 2013
Take a look at what may be the world's smallest espresso machine - one that after 30 seconds in a microwave, puts out a steam driven espresso.
This German inventor has worked through the prototypes to create a simple four piece device that with a scoop of espresso and a few ounces of water can make a quick espresso. The set-up of driving water down through an espresso pod or puck isn't new, but the concept of having such a small package in a microwaveable package is. It's a bit like the Handpresso
for the microwave.
More at Piamo
or see the Piamo Facebook page
Image and video - via Piamo.
Read More in: Espresso Machines
October 6, 2013
Siemens has a new top end machine that boasts some luxurious capabilities to turn out coffee and espressos.
The super automatic machine grinds the beans, pulls the shot and will top your latte with steamed milk in one single move. Pretty simple, eh? Getting there can be fun though, as you are able to experiment with the machine to play with the grinding, and the extraction times. With a 2-stage adjustable brew setting, the extraction time can be extended to vary the flavor experience. Most baristas will experiment to figure out the right time and length of pull; you can too with this machine.
The stainless steel and blue-hue TFT display allows for intuitive controls that can make using it a breeze.
Read More in: SuperAutomatic Espresso Machines
October 5, 2013
Target and Nespresso are teaming up to increase distribution of the single serve espresso machines. Recently, the machines started showing up online and in select stores.
It appears that they are selling the Nespresso U machine online and in stores, while they offer others online. Target is offering the "Plus Milk" versions too with sidecars of the Nespresso Aeroccino to appeal to those whole want a latte experience. Others include:
Prices are the same as the Nespresso Club online store, and there is no word on capsule availability in-store. the Essenza is only $99 right now, and an additional $30 for the "Plus Milk" version - a bargain considering the Aeroccino 3 as a stand alone item is $99 at Nespresso Club right now.
What's this mean for the upscale purveyor of espresso machines? Euro chic or white trash? The $99 entry point will probably dissuade casual users. Not sure if Americans will jump at espresso only configurations or jump to the "Plus Milk" versions with the Aeroccino.
Sadly for CBTL, this must be the epilogue to their launch and miss in Target about a year and a half ago. They have since disappeared from shelves at our local Target stores, and appear to be available online only.
Read More in: Nespresso
August 28, 2013
Nespresso has added espresso fan favorite Kazaar to the permanent line of Nespresso Crand Cru Capsules for Nespresso drinkers to enjoy. Kazaar, a 12 on their original 10-scale for intensity, was released twice as special limited editions, and sold out quickly to strong consumer reaction and positive reviews - I thought the capsule was great in 2010 and again in 2012.
Nespresso has also added another intense flavor called Dharkan; a slow roasted Arabica blend from Latin America and Asia, is a "complex blend with hints of bitter cocoa powder and toasted cereals" with a "silky and smooth texture creates a subtle balance of bitterness that lingers on the taste buds"
These blends are available now at the Nespresso Club for ordering; I have my order in; jump on them fast if you want to try them out; My hunch is that people will be snatching these up quickly.
Read More in: Nespresso
August 26, 2013
Illy making espresso. It takes a while to get tired of watching the cup come out of the base. Love it, sometimes I feel like this is my day.
For your enjoyment.
Read More in: General News
Starbucks has launched its Starbucks Discoveries series of products with partner Pepsi to bring three flavored coffee drinks in ready to drink form to you grocer's chilled section. We thought we'd Review them and give you a snapshot of another cool summer coffee drink.
The 1.5 liter (1.49 actually) packs look different, and come with a screw cap that unleashes the Vanilla Latte, Carmel Macchiato (you need to supply your own "Macchiato"), and Caffe Mocha. The carton is notable because it's some masterpiece of packaging shape; who knew a machine could fold something like this. It's not a regular gable top carton; it's some
My world needs more coffee, and Starbucks Discoveries are a pretty good fit. The flavors are not stand-out, but the drink is a bit indulgent, and sweet, with a hint of the signature flavor at the end. Mocha has a bit of a lingering chocolate flavor, while the caramel has a bit of a salty sweet caramel flavor. Not bad, but it doesn't scream coffee…… at all. Maybe it whispers coffee at best. It doesn't hit you over the head with sweetness either, so maybe a decent balance.
Continue reading: "Review: Starbucks Discoveries - Chilled Espresso Beverage (Caffe Mocha, Caramel Macchiato, Vanilla Latte)"
Read More in: Espresso Coffee Reviews | Starbucks
July 3, 2013
Nespresso has announced that the results of its consumer vote are in, and one of the Variations flavors this year will be Masala Chai. Sounds like a pretty new flavor choice, and was run off Masala Chai, Cioccorosso, and Liminto. The voting was conducted worldwide where nespresso does business, and in the US, and a few other countries Masala Chai won. Across most of Europe and in many other countries the Cioccorosso came out on top.
Masala Chai is an obvious blend of typical chai spices into the Livanto base for the Variations. The Cioccorosso is a blend of chocolate and red fruit flavors. Both sound pretty good, and with both going to production, I'd like to try both.
Look for the 2012 Variations coming out in late November here in the US.
Check out the worldwide results at Nespresso Variations
Read More in: Nespresso
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